// profile

WELCOME. THIS IS THE WORLD OF THE SMEEZER: CREATIVE DESIGNOLOGIST. FORMED IN THE EARLY WEEKS OF 2008 BY STEWART SMITH, SMEEZER’S BUZZ IS TO GET CREATIVE, GIVING STRONG CONCEPTS AND CONTEMPORARY JUICES. IT’S BEEN BREWING FOR A WHILE, THIS SMEEZER THING, AS STEW SPENT A DECADE AND A HALF IN THE MIDDLE OF A SUCCESSFUL CAREER IN THE MUSIC INDUSTRY. OK, SO HE WAS A DRUMMER, BUT THE STORY DOESN’T END THERE. AS CREATIVE DIRECTOR OF A RECORD LABEL KNOWN WORLDWIDE FOR ITS VISUAL INSPIRATION, ADVENTURE AND IMPACT. FROM GRAPHIC DESIGN FOR PRINT, FILM AND VIDEO TO THE DEVELOPMENT OF CLOTHING RANGES, SMEEZER’S EXPERIENCE HAS BEEN TRIED AND TESTED. THE RESULT? HERE’S STEW’S TAKE ON IT ALL: “CONCEPTUAL GRAPHIC DESIGN IS ABOUT CHALLENGE, FUN, VOYAGES TO SOMETHING DIFFERENT AND EXCITING, GETTING THE END USER DEEPER INTO THE PRODUCT, STIMULATING A FREE RESPONSE AND COOKING UP THE BEST RESULTS POSSIBLE.”